VISUAL Work / VISTA / CIMPRESS · 2021–2023
EXECUTIVE, INVESTOR & FINANCIAL COMMUNICATIONS
Role
Organization
Contribution
COLLABORATION
scope
Executive Communications
Investor Presentations
Financial Storytelling
Company-Wide Events
Editorial & Report Design
01 / INVESTOR & FINANCIAL
Making complex business performance legible for investors and leadership.
My work extended from Vista into Cimpress-level communications, including the 2022 Investor Day and recurring financial and executive materials. I translated dense financial, operating, and strategic information into clear presentation structures spanning company performance, market opportunity, customer economics, margin, cost, and long-term outlook.
Financial Performance
Market Opportunity
Structuring market size and penetration data so a complex growth opportunity can be understood at a glance.
Business Value
Connecting customer behavior and design services to lifetime value and broader business performance.
Category Economics
Organizing bookings, margin, and variable gross profit across product categories and time periods within one visual system.
Margin Story
Structuring historical performance, financial drivers, and forward expectations into a decision-ready framework.
Cost Structure
Combining cost composition, market context, and comparative performance into one executive explanation.
02 / EXECUTIVE & ORGANIZATIONAL COMMUNICATIONS
Turning leadership priorities and organizational complexity into clear, repeatable communication systems.
Beyond investor-facing work, I designed recurring executive and company-wide communications across Vista and Cimpress, translating leadership priorities, organizational change, and strategic initiatives into visual frameworks that could scale across large internal audiences.
Company-Wide Leadership Communications
Designed executive-led All-Hands communications that connected company updates, annual priorities, operating models, and leadership Q&A within one cohesive narrative.
VISTA ALL-HANDS
A recurring leadership format designed to make company priorities, operating context, and executive messaging easier to navigate at scale.
Organizational Clarity & Change Communication
I also translated organizational structures and change-management plans into visual frameworks that helped leadership clarify responsibilities, sequence communications, and show teams what would happen next.
ORGANIZATIONAL CLARITY
Translating a complex leadership and functional structure into an immediately understandable executive view.
CHANGE COMMUNICATION
Organizing communication phases, leadership checkpoints, and team-level follow-through into a clear change-management roadmap.
Recurring Executive Communication
For Cimpress quarterly leadership updates, I developed a consistent visual language that helped recurring strategic themes feel connected while giving each topic its own distinct expression.
QUARTERLY MANAGEMENT COMMUNICATION
A consistent visual structure carried recurring leadership themes across executive updates while allowing each strategic topic to maintain a distinct visual identity.
Extending the same information-design discipline into long-form strategy and reporting.
The work extended beyond presentations into longer-form strategic plans, executive publications, and corporate reports. These formats required a different design rhythm while maintaining clear hierarchy across leadership narrative, business context, financial information, and dense editorial content.
Strategic Planning
Long-form strategic planning required a system that could move between leadership narrative, business context, organizational structure, and annual priorities without losing consistency or readability.
ANNUAL STRATEGIC PLAN
A long-form communication system connecting executive narrative, business context, annual priorities, and organizational structure.
Executive Editorial & Financial Reporting
A recurring quarterly publication brought together executive narrative, company updates, and financial commentary within one editorial system, requiring the design to support both long-form storytelling and dense quantitative information.
QUARTERLY EXECUTIVE REVIEW
One recurring publication system supporting CEO narrative, strategic updates, and CFO financial context for leadership audiences.
Report Design
Corporate reporting introduced another level of editorial complexity, combining executive voice, long-form narrative, structured findings, photography, and repeated information patterns within a cohesive publication system.
ANNUAL REPORT
Balancing executive voice, editorial storytelling, and structured reporting within a consistent long-form design system.
Selected internal work has been reconstructed for portfolio presentation. Names, financial information, organizational details, internal initiatives, and identifying content have been removed or replaced while preserving the underlying visual design and information structure.
My role focused on visual design, information hierarchy, financial data visualization, presentation and publication systems, and production. Source messaging, financial analysis, and underlying business decisions were developed by the relevant communications, finance, and leadership teams.
