About

RaeKyu Park

I design communication systems for complex organizations.

I design communication systems for complex organizations.

I design communication systems for complex organizations.

My work sits at the intersection of narrative strategy, visual design, brand systems, and AI-enabled workflows.

My work sits at the intersection of narrative strategy, visual design, brand systems, and AI-enabled workflows.

BASED IN

Los Angeles, CA

FOCUS

Narrative Systems · Visual Systems · AI Workflows

Turning ambiguity
into structure.

I’m RaeKyu Park, a multidisciplinary designer focused on executive storytelling, visual systems, and AI-assisted communication workflows.

Over more than a decade, I’ve worked across brand, presentation, and visual communication. Most recently, I partnered with Microsoft teams as an independent design contractor, building executive narratives, identity systems, templates, and reusable storytelling assets.

I’m most interested in problems where the requested deliverable is only the beginning, and the real opportunity is to create a clearer, repeatable way for a team to communicate.

Working in:

NARRATIVE SYSTEMS · VISUAL SYSTEMS · AI-ASSISTED WORKFLOWS

Selected
Experience

Selected Experience

Graphic Designer 3 · Storytelling Experience

2023 — 2026

Microsoft

Designed executive storytelling, visual identity systems, templates, and reusable communication assets supporting AI transformation and internal enterprise programs.

Graphic Designer 3

2023 — 2026

Microsoft

Designed executive storytelling, visual identity systems, templates, and reusable communication assets supporting AI transformation and internal enterprise programs.

Senior Communications Designer

2021 — 2023

Cimpress / Vista

Directed executive and corporate communications for 20+ partners, turning complex business content into clear leadership narratives and reusable tools.

Senior Designer – Presentations

2018 – 2021

Reebok

Established presentation standards and self-service tools for 700+ employees, supporting executive communication, enterprise rebranding, and Reebok’s acquisition by Authentic Brands Group.

Presentation Designer

2013 — 2018

Wellington Management

Designed executive, institutional, and investor communications, translating financial data and business strategy into clear visual narratives and reusable presentation standards.

Independent Design Consultant

2012 – Present

RAEKYU PARK LLC · Independent Practice

Advise organizations and consulting partners on executive storytelling, brand systems, strategic presentations, and reusable communication assets across corporate, consumer, and product narratives.

My approach

My approach

I start by identifying what the audience needs to understand, decide, or do. From there, I structure the narrative, design the visual logic, and build reusable frameworks that can extend beyond a single deck or moment.

AI can accelerate parts of the process, but context, judgment, and clarity remain human responsibilities.

01 / DEFINE

Find the communication problem beneath the request.

02 / STRUCTURE

Prioritize the message and shape the narrative.


03 / SYSTEMIZE

Create reusable visual and workflow frameworks.


04 / ENABLE

Help teams apply the system consistently.

01 / DEFINE

Find the communication problem beneath the request.

02 / STRUCTURE

Prioritize the message and shape the narrative.


03 / SYSTEMIZE

Create reusable visual and workflow frameworks.


04 / ENABLE

Help teams apply the system consistently.

Experience across organizations and industries

My work has spanned enterprise technology, global consumer brands, financial services, and strategy consulting.

Enterprise Technology

Microsoft · Vista

Enterprise Technology

Microsoft · Vista

Global Consumer Brands

Reebok / adidas · J.Jill

Global Consumer Brands

Reebok / adidas · J.Jill

Financial & Institutional

Wellington Management · Normandy Advisor

Financial & Institutional

Wellington Management · Normandy Advisor

Strategy & Consulting

Innate Motion · Over the Top

Strategy & Consulting

Innate Motion · Over the Top