CONTEXT
CONTRIBUTION
COLLABORATION
Visual storytelling for C-suite, board, and major account communications.
I partnered directly with Reebok’s CEO, CFO, C-suite executives, and their directors on recurring adidas AG Board presentations, internal executive reviews, and major account meetings. Depending on the engagement, I helped shape visual storylines and information hierarchy or translated established narratives into leadership-ready presentation design.
Translating seasonal creative direction into presentation form.
I collaborated with Reebok’s Creative Director and brand design team to design the SS21 and FW21 creative direction presentations. The decks translated seasonal visual territories, brand principles, image language, color, and product expression into cohesive presentation narratives.
Planning and designing a reusable presentation toolkit.
I planned and designed Reebok’s presentation template and toolkit, creating reusable foundations for covers, dividers, typography, diagrams, charts, tables, and recurring content layouts.
Designing an external-event presentation for senior leadership.
I designed the complete presentation for a Reebok SLT and C-level executive’s external speaking engagement, translating the consumer experience content into a clear visual sequence.
